Posted by Fox on June 27, 2007 at 1:17 PM
The keywords when considering buying mobile numbers for you advertising campaign are DON'T, DON'T DON'T!
Aside from the fact that data protection and privacy laws often make it illegal, there are a number of other considerations to take in to account.
1. No professional outfit worth working with will sell you the mobile numbers.
2. You have no way of knowing if the mobile numbers are vaild or even in use before purchasing them.
3. Any message you send to the mobile numbers will be consider unsolicited SMS text spam. You could yourself featured on Grumble Text.
4. The SMS text provider you use to send the text message, will have their own rules regarding the use of their service to send spam sms text messages. You could find yourself banned from using the service.
There are alternatives to buying mobile numbers. You can use a reputable SMS text advertising service, or start collecting mobile numbers on an opt-in basis yourself. I'l be putting together an article on how to collect mobile numbers on an opt-in basis.
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