Posted by Fox on July 22, 2008 at 1:05 PM
MobileVerbs Inc. (www.mobileverbs.com), a provider of on-demand Mobile Marketing Platform, has reached an agreement with Zee TV USA Inc. (www.zeetvusa.com), a "flagship" ethnic entertainment channel, to enable premium SMS voting for upcoming programs.
The MobileVerbs service will allow the audience to cast their vote for their favorite artist by simply sending in a SMS message.
"We are excited about the opportunity to leverage the most innovative mobile marketing solution from MobileVerbs," says Jaideep Balial, Vice President and Head of Programming at Zee TV USA.
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