txtNation Powers Leading Wine Brands Picture Campaign.

Posted by Fox on July 22, 2008 at 12:42 PM

txtNation have announced that they'll be working with Blossom Hill to help launch their two new and exciting mobile phone competitions.

Pulse Group, who are promoting the Blossom Hill wine promotions are using the mobile solutions provider txtNation and have created a mobile marketing campaign to offer summer wine drinkers the possibility to win their own garden party throughout summer 2008. 2.35 million bottles have been dispatched with the competition promoted on pack to all the leading supermarket chains.

The competition began back in June as part of the build up to the tennis tournament at Wimbledon, where Blossom Hill were the official wine supplier to The Championships.

There will be 10 weekly prize draws where one lucky person will win one of the Garden Party prizes each week. The text to win competition is running until the end of August 2008 allowing 2 months for consumers to enter as does the On trade mobile picture competition.

1,000 pubs in the UK will be running the mms service for this competition and will have posters, coasters, fridge vinyl with entry information along with a supporting point of sale visibility kit for the activity.

Consumers are to take photos of themselves enjoying Blossom Hill wine with friends to be able to enter into the prize draw where people will win one of the 10 Garden party kit prizes within their local pub.

Users simply take a photo of themselves and send it in with the word 'SUMMER' to 60999. For the other competition they simply text in their name, address and D.O.B along with the word Blossom to 60999 for the chance to win fantastic prizes.

Blossom Hill purchased txtNation mFUSION and mBILL solutions, and txtNation has created the website that Blossom Hill is using to host the picture competition.

txtNations Geoff Goodall commented:  "Pulse Group have been very professional and knew what they wanted and with all the details and specifics required we were able to provide the solution in plenty of time to go live. The results from the campaigns have been fantastic"

Pulse Group's Jon Harding commented "txtnation have provided a quick and easy solution to our clients varied promotional needs. They have set up a dedicated working area where all entries, both picture and text, can be viewed without any need for extensive IT training. It really has allowed us to run the campaign easily whilst providing our client all the data they need to evaluate post campaign"

EVERYBODY SAY 'CHEESE (AND WINE)'!

Visit: txtNation.com | pulsegroup.com