Mobile Marketing

Posted by Fox on July 25, 2008 at 12:19 AM

AdMob, the mobile advertising network, have launch some incredible looking tools for iPhone developers and advertisers looking to target iPhone users. Advertisers can place optimized image ads and text ads with 'click to call', 'click to text' and 'click to...
Continue reading "AdMob Announce New iPhone Advertising Tools for iPhone Developers and Advertisers"

Posted by Fox on June 25, 2008 at 7:15 PM

Seems that the ADMOB mobile advertising network isn't working out for iPhone webapp developers and advertisers.... "So, naturally, I dived in at the beginning of June and added the code to a number of my iPhone webapps. I also started...
Continue reading "ADMOB mobile advertising network NOT working out on Apple iPhone"

Posted by Fox on August 24, 2007 at 2:29 PM

Mobile marketing campaigns can be expensive, and if handled improperly it can backfire. Though still primarily used by large corporations, mobile marketing is increasingly attracting interest from small e-tailers and retailers, said Neil Strother, analyst for Jupiter Research. "The mobile...
Continue reading "The Potential and Pitfalls of Mobile Marketing"

Posted by Fox on August 13, 2007 at 11:20 AM

TxtLocal.com, a leading provider of commercial SMS text services in the UK, has carried off the accolade of ‘Best Local Business’ in a competition judged by Dragons’ Den business guru Theo Paphitis. Sponsored by UPS, the competition has been organized...
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Posted by Fox on August 8, 2007 at 8:54 PM

The UK-based hosting company LiquidNet Ltd. (www.liquidnetlimited.com) announces that it has teamed up with the Florida-based mobile solutions company Netcom Consulting, Inc. (www.netcomconsultinginc.com) to offer its webmasters the opportunity to enter the mobile text message marketing field through the recently...
Continue reading "New SMS Text Messaging solution for Webmasters"

Posted by Fox on July 9, 2007 at 1:02 PM

Mobile advertising must match specific audience requirements, as responsiveness to different kinds of advertising changes according to age and gender, according to a study by mobile media publisher MoMac (UK). Some findings from the study: Some 13% of 16-24-year-olds have...
Continue reading "Mobile Advertising Attitudes Report"

Posted by Fox on July 6, 2007 at 12:13 PM

Nate Elliot at Jupiter Research wrote... Jupiter is now conducting its European Mobile Marketing and Advertising Executive Survey. This survey will help them learn more about how advertisers, agencies, operators and other mobile stakeholders see the challenges and opportunities in...
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Posted by Fox on June 27, 2007 at 1:17 PM

The keywords when considering buying mobile numbers for you advertising campaign are DON'T, DON'T DON'T! Aside from the fact that data protection and privacy laws often make it illegal, there are a number of other considerations to take in to...
Continue reading "Buying Mobile Numbers for your SMS Text Advertising Campaign"

Posted by Fox on June 25, 2007 at 8:24 PM

Though it was about time I started a blog roll for mobile blogs. I'm keen to point my readers to other blogs that are relevant such as Mobile Industry blogs, Cell Phone blogs, Mobile Phone blogs and Mobile Entertainment blogs....
Continue reading "Blog Roll for Mobile Industry, Cell Phone, Mobile Phone and Mobile Entertainment Blogs"