Posted by Fox on August 13, 2007 at 2:04 PM
Coinciding with the recent ban on smoking in public places, leading online SMS service TxtLocal is providing SMS support for the Government’s new Packitin campaign to help smokers quit. Packitin is a 24-hour, online community website that designs a custom-made programme for giving up at the individual’s own pace, incorporating texting, video hosts, chat rooms and interactive features.
As part of the Packitin initiative, SMS reminders and tips will be sent directly to the mobile phones of smokers who have signed up to the scheme to help keep them on the straight and narrow. These will include encouraging words and tips for those who want to quit outright, cigarette allocation reminders for smokers who have chose to cut down, and direct orders at tricky points.
Said Darren Daws, MD of TxtLocal: “Texts are a great way to keep smokers motivated while they’re quitting and makes them feel looked after within the quitting style that suits them best. It can be all too tempting to light up if there’s no-one at hand to encourage you not to, so the SMS reminders will play a really important role in providing some support and a sense of shared responsibility.”
For more information on the Packitin scheme, log on to www.packitin.org.
For more information about Mobile Marketing services with Txtlocal, log on to www.txtlocal.com.
Source : TxtLocal Online SMS Blog


