Posted by Fox on June 25, 2007 at 4:34 PM
Justin Oberman at techpresident.com is tracking the mobile marketing and fund raising activity in the upcoming U.S. Presidential Nomination campaign.
Following a strong tradition of being the first regarding mobile technologies integration with US politics, the John Edwards campaign, as of last night, became the first US political campaign to launch a mobile fundraising initiative. But they did not go through the carriers or Paypal to do it. Instead, they harnessed a new technology developed by Mcommons (formally Rights-Group / Politxt) that converges text messaging with a PBX API to create a seamless "call to donate" process from your cell phone. The campaign was launched last night and only lasted a couple of hours


