SMS Text Marketing and SMS Text Advertising articles, news and guides

Posted by Fox on August 26, 2008 at 2:36 PM

The market's leading mobile solutions provider txtNation are extremely proud to announce that their new affiliate program is now up and running.

txtNation openly invites their clients to encourage not only friends but business colleagues or acquaintances to join txtNation’s ever expanding mobile solutions enabling the client to further increase their profits. One of the best things about this new scheme is that anyone needing a mobile billing solution, amongst many other unique solutions, can become a client of txtNation who then in turn can refer others and make the most of this exciting new scheme themselves, making this above all a win-win situation for everyone.

This new affiliate scheme has been provided to give existing clients an amazing incentive to persuade people they know who could also benefit from txtNation’s solutions which could drastically increase revenue, to engage txtNation's unique services and as a reward for their referral and loyalty and belief in txtNation’s services they will receive a bonus of 5% of whatever revenue their referred accounts generate. To show their commitment to their client's this 5% comes from txtNation themselves not from the newly referred clients. The new clients will keep 100% of their usual revenue in addition to their own revenue generated through the use of txtNation’s services.

txtNation have provided many ways for their existing client's to invite friends, business colleagues or acquaintances to join and begin reaping the extensive benefits that txtNation has to offer and to do this existing client's will need to be logged into the control panel. Once logged in, the affiliate menu with a list of ways to invite people will be clearly marked, making this an easy painless way of potentially generating extra revenue, for example; simply enter the e-mail addresses of those who are being referred and txtNation will generate an email that will then be sent out to their referral providing them with instructions on how easy it is to sign-up with txtNation and how txtNation can launch their business awareness tenfold and how they can soon also be enjoying the benefits of this scheme also. Banners can be placed on web pages with links back to the affiliate sign-up form, text based links and non-electronic means, such as sending out letters and business cards along with the clients’ unique referral code are all examples of available methods of referral, so the only question left to ask is 'what are you waiting for?'

For example txtNation’s mPUSH brand delivers content straight to the paying customers mobiles, whereas the mFUSION brand runs mobile campaigns such as competitions, voting, alerts, reverse auctions, bulk messaging, VCards to name but a few, the mBILL platform aggregates connections through one API to allow clients to build their own mobile services and then there is the mENABLE platform providing a very powerful billing solution for online websites. All of these solutions run on premium short codes which available in over 45 countries worldwide, the latest of which to go live was China which has produced astronomical results.

Contact TxtNation

Posted by Fox on July 22, 2008 at 12:42 PM

txtNation have announced that they'll be working with Blossom Hill to help launch their two new and exciting mobile phone competitions.

Pulse Group, who are promoting the Blossom Hill wine promotions are using the mobile solutions provider txtNation and have created a mobile marketing campaign to offer summer wine drinkers the possibility to win their own garden party throughout summer 2008. 2.35 million bottles have been dispatched with the competition promoted on pack to all the leading supermarket chains.

The competition began back in June as part of the build up to the tennis tournament at Wimbledon, where Blossom Hill were the official wine supplier to The Championships.

There will be 10 weekly prize draws where one lucky person will win one of the Garden Party prizes each week. The text to win competition is running until the end of August 2008 allowing 2 months for consumers to enter as does the On trade mobile picture competition.

1,000 pubs in the UK will be running the mms service for this competition and will have posters, coasters, fridge vinyl with entry information along with a supporting point of sale visibility kit for the activity.

Consumers are to take photos of themselves enjoying Blossom Hill wine with friends to be able to enter into the prize draw where people will win one of the 10 Garden party kit prizes within their local pub.

Users simply take a photo of themselves and send it in with the word 'SUMMER' to 60999. For the other competition they simply text in their name, address and D.O.B along with the word Blossom to 60999 for the chance to win fantastic prizes.

Blossom Hill purchased txtNation mFUSION and mBILL solutions, and txtNation has created the website that Blossom Hill is using to host the picture competition.

txtNations Geoff Goodall commented:  "Pulse Group have been very professional and knew what they wanted and with all the details and specifics required we were able to provide the solution in plenty of time to go live. The results from the campaigns have been fantastic"

Pulse Group's Jon Harding commented "txtnation have provided a quick and easy solution to our clients varied promotional needs. They have set up a dedicated working area where all entries, both picture and text, can be viewed without any need for extensive IT training. It really has allowed us to run the campaign easily whilst providing our client all the data they need to evaluate post campaign"

EVERYBODY SAY 'CHEESE (AND WINE)'!

Visit: txtNation.com | pulsegroup.com

Posted by Fox on August 24, 2007 at 2:29 PM

Mobile marketing campaigns can be expensive, and if handled improperly it can backfire. Though still primarily used by large corporations, mobile marketing is increasingly attracting interest from small e-tailers and retailers, said Neil Strother, analyst for Jupiter Research. "The mobile phone is a very personal device. People take it with them everywhere they go — especially people 35 and under. So you can easily develop a one-to-one relationship with your customers through their mobile phones." Messages sent to a mobile phone are much more likely to be read than e-mail sent to a PC, which may get routed to a spam folder, Strother adds.

Continue reading Will Mobile Marketing Work for your E-Business?

Source : ecommerce-guide.com

Posted by Fox on August 13, 2007 at 11:20 AM

TxtLocal.com, a leading provider of commercial SMS text services in the UK, has carried off the accolade of ‘Best Local Business’ in a competition judged by Dragons’ Den business guru Theo Paphitis. Sponsored by UPS, the competition has been organized by local radio stations across the UK, with TxtLocal winning in the Radio Wyvern region.

Said Darren Daws, of TxtLocal: “The purpose of the competition was to recognize local businesses that deliver that little bit extra to their customers and community. It’s a real coup to have someone of Theo Paphitis’s standing pick us out as a winner, and we are absolutely delighted.

“We provide a full range of SMS text marketing solutions for businesses wishing to communicate with their customers. They can use our services to send texts to their customers within minutes or generate leads or income through using a short code. Whilst we have many blue chip clients, a lot of our customers are smaller companies and organizations within the community. SMS messaging is a fantastic way for local businesses and community groups to reach their audience in a highly targeted way.”

Concluded Darren “We believe that we are supplying services that really deliver and benefit the local economy at the same time. So, it seems, does Mr Paphitis!”

TxtLocal won a free radio advertising campaign as its prize, courtesy of Radio Wyvern.

Good job fellas!

TxtLocal offers online SMS services to thousands of businesses, local community groups and clubs, allowing SMS text messages to be sent direct from a PC to any number of mobile phones in seconds.

Visit txtlocal.com

Posted by Fox on August 8, 2007 at 8:54 PM

The UK-based hosting company LiquidNet Ltd. (www.liquidnetlimited.com) announces that it has teamed up with the Florida-based mobile solutions company Netcom Consulting, Inc. (www.netcomconsultinginc.com) to offer its webmasters the opportunity to enter the mobile text message marketing field through the recently launched MobileSMSMarketing.com.

It offers two programs – an affiliate program and an advanced white label reseller program, which will allow the webmasters to easily create their own branded sites as well as an unlimited number of SMS marketing campaigns using Netcom Consulting, Inc.’s commercial grade text messaging platform.

The White Label Reseller Program, which offers also a full line of text messaging services including WAP, MMS and XHTML, provides the resellers with a feature-rich and fully customizable web-based management panel displaying their own logo, which will allow them to administer their customers and track their marketing campaigns, and which can be accessed from everywhere.

To initiate a permission-based text messaging campaign, the resellers should collect their opt-in groups by choosing a special keyword. End users can subscribe and receive SMS coupons, alerts, multimedia messages and games directly on their mobile devices.

This method of targeted, opt-in, permission-based, personalized, context-driven marketing can be applied to almost any business model. Beside resellers and webmasters, it can be also used by various shops, restaurants, stores, and many other establishments to target their customers instantly.

Moreover, the Mobile SMS Platform can be used by non-profit organizations, government agencies or schools as an alert or a reminder service, especially in cases when time-sensitive information delivery is of a huge importance.

Today, there are about 2 billion users of SMS text messaging worldwide. According to industry studies, over 80% of the cell phone users are willing to receive opt-in text messages. The Mobile Marketing Association (www.mmaglobal.com) claims that over 89% of the major brands are planning to market their services via mobile phones by 2008. Wireless marketing is expected to be one of the fastest growing market segments for the next 2-3 years.

The MobileSMSMarketing.com reseller programs will become available to the webmasters currently using LiquidNet Ltd.’s ResellersPanel program (www.resellerspanel.com) and web hosting control panels. The integration process has begun and is expected to be fully completed by the end of 2007.

Meanwhile, the webmasters and other interested parties can join the programs through MobileSMSMarketing.com. “Recent studies have shown that spending on advertising over wireless networks will increase with approximately 600% to 1.5 billion over the next 3 years,” said Tero Sahrakorpi, CEO of Netcom Consulting, Inc. “We are very happy to be joining forces with LiquidNet and the 300,000 webmasters currently using their services.

Our goal is to grow and further bolster our position as the leading mobile SMS reseller service provider in the US.” “SMS marketing has taken Europe by storm but is still in its infancy in North America – there are less than ten companies offering such services in the USA and Canada,” said Nick Blaskov, CFO of LiquidNet Ltd. “We know hosting and Netcom Consulting knows SMS mobile marketing. This is a perfect match.”

About LiquidNet Ltd.
LiquidNet Ltd. is a UK-based company, headquartered in London, which was established in February 2003. It provides a large number of professional services in the fields of web hosting, reseller hosting and domain name registration. The project LiquidNet Ltd. is probably most famous for is ResellersPanel – the only one completely free reseller hosting program in the web hosting business. On the whole, the number of the webmasters who currently use LiquidNet Ltd.’s services totals 300,000.

About Netcom Consulting, Inc.
Netcom Consulting, Inc is a mobile text message solutions provider based in Coral Springs, Florida, which offers a wide variety of products and services geared towards the ever expanding mobile audience. Established in 1996, Netcom’s team has several years of experience in the fields of text message marketing and mobile phone content solutions. Netcom’s SMS and content delivery platforms have been developed in-house and are being utilized by a large number of cell phone users.

For more information, visit www.mobilesmsmarketing.com.

Posted by Fox on July 26, 2007 at 8:17 AM

On Tuesday TxtDrop.com, a provider of free SMS text messaging services, celebrated its 500,000th free text message being sent from its text messaging service. In under two years, TxtDrop has been used by its users to send more than half a million free text messages through the use of its web site, MySpace Widget, Mac OS X Dashboard Widget, Windows Vista Gadget and its newly released iPhone application.

On any given day TxtDrop is now sending more than 3,500 free text messages to cell phones across North America and is on track to sending more than 100,000 free text messages within the next 30 days.

"Our growth is phenomenal these days. We received some great press lately which has given us a nice increase in our user base and our reach." said company officials. "We're really excited that we're on track to sending more than 100,000 free texts within the next 30 days or so. It took us almost 15 months to send our first 100,000 text messages and now we're almost doing that a month. It's incredible!"

TxtDrop.com is one of the leading providers of free text messaging service, allowing users from around the world to send text messages from the web to cell phones across the United States, Canada, Mexico and Puerto Rico. TxtDrop also features free downloadable text messaging widgets for Mac OS X and Microsoft Windows Vista and social networking integration with a free widget for blogs and social networks such as MySpace, Bebo, Xanga, Hi5, and Bolt.

More information about TxtDrop can be found by visiting its web site at: txtdrop.com

For more information on advertising on TxtDrop.com or sponsoring text messages through TxtDrop.com visit: txtdrop.com/advertise.php

Posted by Fox on July 9, 2007 at 1:02 PM

Mobile advertising must match specific audience requirements, as responsiveness to different kinds of advertising changes according to age and gender, according to a study by mobile media publisher MoMac (UK).

Some findings from the study:

• Some 13% of 16-24-year-olds have already responded to or clicked on a mobile ad.
• When it comes to mobile advertising formats, there are clear differences in the preferences of men and women and the different demographic groups.
• When on mobile sites, text-based advertising links are the most popular (56%); there’s a clear female bias of 60%, compared with just 47% of men.
• Picture or banner-based advertising is the second most popular option, favored by 29% overall and just under one in three 25-34-year-olds.
• Video-based advertising has a strong male bias with 22% of men compared with just 12% of women saying they would be most likely to respond to a video ad.
• Video formats were also more popular with younger mobile users; video was selected by 23% of 16-24-year-olds but only 12% of those over 55.

Content providers will need to consider a number of payment models to appeal to the diverse groups of mobile users in the UK looking for content, MoMac said:

• The ad-funded model could become dominant with younger mobile users, with 47% of 16-24-year-olds preferring to access content for free in exchange for viewing advertising.
• Only 32% of this group opted for a pay-as-you-download (PAYD) model, and only 3.9% stated they would want to pay for content via a subscription.
• The PAYD method is more popular with older mobile users, with 55% of those age 45 or over opting to pay for content on demand.
• PAYD also appeals more to women, with 54% selecting the method compared with 41% of men, who tend to be more open to advertising.

You can read more at momac.net
Via: marketingcharts.com