SMS Text Marketing Blog and SMS Text Marketing Guide.

Posted by Fox on July 22, 2008 at 12:42 PM

txtNation have announced that they'll be working with Blossom Hill to help launch their two new and exciting mobile phone competitions.

Pulse Group, who are promoting the Blossom Hill wine promotions are using the mobile solutions provider txtNation and have created a mobile marketing campaign to offer summer wine drinkers the possibility to win their own garden party throughout summer 2008. 2.35 million bottles have been dispatched with the competition promoted on pack to all the leading supermarket chains.

The competition began back in June as part of the build up to the tennis tournament at Wimbledon, where Blossom Hill were the official wine supplier to The Championships.

There will be 10 weekly prize draws where one lucky person will win one of the Garden Party prizes each week. The text to win competition is running until the end of August 2008 allowing 2 months for consumers to enter as does the On trade mobile picture competition.

1,000 pubs in the UK will be running the mms service for this competition and will have posters, coasters, fridge vinyl with entry information along with a supporting point of sale visibility kit for the activity.

Consumers are to take photos of themselves enjoying Blossom Hill wine with friends to be able to enter into the prize draw where people will win one of the 10 Garden party kit prizes within their local pub.

Users simply take a photo of themselves and send it in with the word 'SUMMER' to 60999. For the other competition they simply text in their name, address and D.O.B along with the word Blossom to 60999 for the chance to win fantastic prizes.

Blossom Hill purchased txtNation mFUSION and mBILL solutions, and txtNation has created the website that Blossom Hill is using to host the picture competition.

txtNations Geoff Goodall commented:  "Pulse Group have been very professional and knew what they wanted and with all the details and specifics required we were able to provide the solution in plenty of time to go live. The results from the campaigns have been fantastic"

Pulse Group's Jon Harding commented "txtnation have provided a quick and easy solution to our clients varied promotional needs. They have set up a dedicated working area where all entries, both picture and text, can be viewed without any need for extensive IT training. It really has allowed us to run the campaign easily whilst providing our client all the data they need to evaluate post campaign"

EVERYBODY SAY 'CHEESE (AND WINE)'!

Visit: txtNation.com | pulsegroup.com

Posted by Fox on August 13, 2007 at 11:20 AM

TxtLocal.com, a leading provider of commercial SMS text services in the UK, has carried off the accolade of ‘Best Local Business’ in a competition judged by Dragons’ Den business guru Theo Paphitis. Sponsored by UPS, the competition has been organized by local radio stations across the UK, with TxtLocal winning in the Radio Wyvern region.

Said Darren Daws, of TxtLocal: “The purpose of the competition was to recognize local businesses that deliver that little bit extra to their customers and community. It’s a real coup to have someone of Theo Paphitis’s standing pick us out as a winner, and we are absolutely delighted.

“We provide a full range of SMS text marketing solutions for businesses wishing to communicate with their customers. They can use our services to send texts to their customers within minutes or generate leads or income through using a short code. Whilst we have many blue chip clients, a lot of our customers are smaller companies and organizations within the community. SMS messaging is a fantastic way for local businesses and community groups to reach their audience in a highly targeted way.”

Concluded Darren “We believe that we are supplying services that really deliver and benefit the local economy at the same time. So, it seems, does Mr Paphitis!”

TxtLocal won a free radio advertising campaign as its prize, courtesy of Radio Wyvern.

Good job fellas!

TxtLocal offers online SMS services to thousands of businesses, local community groups and clubs, allowing SMS text messages to be sent direct from a PC to any number of mobile phones in seconds.

Visit txtlocal.com

Posted by Fox on August 8, 2007 at 8:54 PM

The UK-based hosting company LiquidNet Ltd. (www.liquidnetlimited.com) announces that it has teamed up with the Florida-based mobile solutions company Netcom Consulting, Inc. (www.netcomconsultinginc.com) to offer its webmasters the opportunity to enter the mobile text message marketing field through the recently launched MobileSMSMarketing.com.

It offers two programs – an affiliate program and an advanced white label reseller program, which will allow the webmasters to easily create their own branded sites as well as an unlimited number of SMS marketing campaigns using Netcom Consulting, Inc.’s commercial grade text messaging platform.

The White Label Reseller Program, which offers also a full line of text messaging services including WAP, MMS and XHTML, provides the resellers with a feature-rich and fully customizable web-based management panel displaying their own logo, which will allow them to administer their customers and track their marketing campaigns, and which can be accessed from everywhere.

To initiate a permission-based text messaging campaign, the resellers should collect their opt-in groups by choosing a special keyword. End users can subscribe and receive SMS coupons, alerts, multimedia messages and games directly on their mobile devices.

This method of targeted, opt-in, permission-based, personalized, context-driven marketing can be applied to almost any business model. Beside resellers and webmasters, it can be also used by various shops, restaurants, stores, and many other establishments to target their customers instantly.

Moreover, the Mobile SMS Platform can be used by non-profit organizations, government agencies or schools as an alert or a reminder service, especially in cases when time-sensitive information delivery is of a huge importance.

Today, there are about 2 billion users of SMS text messaging worldwide. According to industry studies, over 80% of the cell phone users are willing to receive opt-in text messages. The Mobile Marketing Association (www.mmaglobal.com) claims that over 89% of the major brands are planning to market their services via mobile phones by 2008. Wireless marketing is expected to be one of the fastest growing market segments for the next 2-3 years.

The MobileSMSMarketing.com reseller programs will become available to the webmasters currently using LiquidNet Ltd.’s ResellersPanel program (www.resellerspanel.com) and web hosting control panels. The integration process has begun and is expected to be fully completed by the end of 2007.

Meanwhile, the webmasters and other interested parties can join the programs through MobileSMSMarketing.com. “Recent studies have shown that spending on advertising over wireless networks will increase with approximately 600% to 1.5 billion over the next 3 years,” said Tero Sahrakorpi, CEO of Netcom Consulting, Inc. “We are very happy to be joining forces with LiquidNet and the 300,000 webmasters currently using their services.

Our goal is to grow and further bolster our position as the leading mobile SMS reseller service provider in the US.” “SMS marketing has taken Europe by storm but is still in its infancy in North America – there are less than ten companies offering such services in the USA and Canada,” said Nick Blaskov, CFO of LiquidNet Ltd. “We know hosting and Netcom Consulting knows SMS mobile marketing. This is a perfect match.”

About LiquidNet Ltd.
LiquidNet Ltd. is a UK-based company, headquartered in London, which was established in February 2003. It provides a large number of professional services in the fields of web hosting, reseller hosting and domain name registration. The project LiquidNet Ltd. is probably most famous for is ResellersPanel – the only one completely free reseller hosting program in the web hosting business. On the whole, the number of the webmasters who currently use LiquidNet Ltd.’s services totals 300,000.

About Netcom Consulting, Inc.
Netcom Consulting, Inc is a mobile text message solutions provider based in Coral Springs, Florida, which offers a wide variety of products and services geared towards the ever expanding mobile audience. Established in 1996, Netcom’s team has several years of experience in the fields of text message marketing and mobile phone content solutions. Netcom’s SMS and content delivery platforms have been developed in-house and are being utilized by a large number of cell phone users.

For more information, visit www.mobilesmsmarketing.com.

Posted by Fox on July 9, 2007 at 1:02 PM

Mobile advertising must match specific audience requirements, as responsiveness to different kinds of advertising changes according to age and gender, according to a study by mobile media publisher MoMac (UK).

Some findings from the study:

• Some 13% of 16-24-year-olds have already responded to or clicked on a mobile ad.
• When it comes to mobile advertising formats, there are clear differences in the preferences of men and women and the different demographic groups.
• When on mobile sites, text-based advertising links are the most popular (56%); there’s a clear female bias of 60%, compared with just 47% of men.
• Picture or banner-based advertising is the second most popular option, favored by 29% overall and just under one in three 25-34-year-olds.
• Video-based advertising has a strong male bias with 22% of men compared with just 12% of women saying they would be most likely to respond to a video ad.
• Video formats were also more popular with younger mobile users; video was selected by 23% of 16-24-year-olds but only 12% of those over 55.

Content providers will need to consider a number of payment models to appeal to the diverse groups of mobile users in the UK looking for content, MoMac said:

• The ad-funded model could become dominant with younger mobile users, with 47% of 16-24-year-olds preferring to access content for free in exchange for viewing advertising.
• Only 32% of this group opted for a pay-as-you-download (PAYD) model, and only 3.9% stated they would want to pay for content via a subscription.
• The PAYD method is more popular with older mobile users, with 55% of those age 45 or over opting to pay for content on demand.
• PAYD also appeals more to women, with 54% selecting the method compared with 41% of men, who tend to be more open to advertising.

You can read more at momac.net
Via: marketingcharts.com

Posted by Fox on June 27, 2007 at 1:17 PM

The keywords when considering buying mobile numbers for you advertising campaign are DON'T, DON'T DON'T!

Aside from the fact that data protection and privacy laws often make it illegal, there are a number of other considerations to take in to account.

1. No professional outfit worth working with will sell you the mobile numbers.

2. You have no way of knowing if the mobile numbers are vaild or even in use before purchasing them.

3. Any message you send to the mobile numbers will be consider unsolicited SMS text spam. You could yourself featured on Grumble Text.

4. The SMS text provider you use to send the text message, will have their own rules regarding the use of their service to send spam sms text messages. You could find yourself banned from using the service.

There are alternatives to buying mobile numbers. You can use a reputable SMS text advertising service, or start collecting mobile numbers on an opt-in basis yourself. I'l be putting together an article on how to collect mobile numbers on an opt-in basis.

Posted by Fox on June 20, 2007 at 4:21 PM

I'm working like at madman to finish of some major tweaks on this site. You may notice one or two pages not working at intended. I should be done in a couple of hours.

Posted by Fox on June 5, 2007 at 10:33 AM

Reactee announced today the launch of its line of interactive t-shirts at reactee.com. The service allows people to create unique, high-end t-shirts that "text back" by replying to anyone who sends a text message to the shirt's customized keyword. The site combines a user-driven experience with the latest in fashion and SMS technology to create a first of its kind: custom apparel that interacts with the world around it.

Read more